Lavazza: the new Gourmet press campaign with Antonino Cannavacciuolo and Ferran Adrià…
Lavazza: the new gourmet press campaign with Ferran Adrià and Antonino Cannavacciuolo: two great Chefs are the testimonials to the excellence of Lavazza
The latest Lavazza Alta Gastronomia campaign was conceived to celebrate the presence of Lavazza coffee (the Italian’s favourite coffee) in many prestigious Restaurants all over the world.
The two testimonials are poles apart in the professional life but they share a common passion for Lavazza espresso.
Ferran Adrià comes from Spain and he is considered the most revolutionary chef in the world, while Antonino Cannavacciuolo, born in the south of Italy, is considered one of the most important promoters of Italian Gourmet tradition.
This antithesis is superbly represented in the campaign by the back-to-back position, where also the physical differences are highlighted.
But a Lavazza espresso is up to bring them together. Both believe that a Lavazza coffee is the best way to end a gourmet experience in their Restaurants.
Therefore, a Lavazza espresso is the point where both chefs meet.
Since the beginning, Lavazza has been combining tradition and innovation.
Experience, tradition, innovation and excellence. You can find all these elements in a Lavazza espresso that even reconciles the two different gastronomic worlds respresented by Ferran and Antonino.
This is the message that Lavazza wants to communicate about its espresso:
unique, irreplaceable, the one that reconciles everybody